The Row Bags: Every Family, Costed and Set Out

Almost every one of the high-end handbags broadcast their label before you have taken in the shape. The Row goes the other way, and that one decision governs practically everything that follows in how the bags are designed, priced and resold. Founded in 2006 by Mary-Kate and Ashley Olsen, the house takes its name from Savile Row in London, the street that made restraint a tailoring discipline. The company is based in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Boutiques it owns outright are in Los Angeles, New York, London, Paris and Amagansett, and all the rest is routed through the brand’s own webstore and a short list of stockists. This row bags overview lays out the lines worth learning, the specifications that tell them apart and the cost of each. Every number below is a market price observed in 2026, not an official price list, because the brand publishes no such list.

Spotting a The Row Bag With No Logo

Recognition depends on silhouette, proportion and construction, because there is no exterior logo plaque and no monogram the row slouchy banana anywhere in the line. A single small, discreet exterior stamp sits low on the side, shaped to blend into the leather rather than disturb it, and a second stamp is placed inside. Hardware is palladium-plated and finished matte or brushed, so it takes in light rather than throwing it across a room. Where most houses would print a logo jacquard, there is nappa, lambskin, calfskin or cotton herringbone, because linings are treated as materials in their own right. What governs the tailoring, where a garment is judged by its line rather than its label, runs through the bags unchanged. For the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go, the brand’s own product pages record Made in Italy.

• Nothing branded outside: no plaque, no monogram, no logo-stamped hardware
• Matte or brushed palladium-plated fittings instead of high-polish gold tone
• Linings in nappa, lambskin, calfskin or cotton herringbone
• One discreet exterior stamp set low on the side and a second, crisp one inside

The Margaux Family: What Is What, and Why Buying It Is Hard

The Margaux is the bag that comes to mind first, and currently it is the most muddled corner of the collection to shop. The Soft Margaux 10 comes in at $3,650, constructed in 100 percent calfskin with a matte grained finish and a cotton herringbone lining, and measures 10 x 7 x 7.5 inches on a 5-inch handle drop. It closes with an interior toggle, runs belted side gussets, sits on protective metal feet and carries a removable shoulder strap. At $4,350, the Soft Margaux 12 holds that construction, measures 12 x 9 x 7.5 inches and adds a zip pocket. The Margaux Shoulder 12 is another thing entirely at $4,900: a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. A Margaux 17 is listed in leather and canvas at Selfridges, and a Soft Margaux 15 circulates as well, but no reliable retail price attaches to either. The original was pulled from third-party retailers during 2025 and the brand’s own site now shows the Soft and Shoulder versions instead; its discontinuation has been widely reported but never officially confirmed by the brand.

Totes, Top Handles and Shoulder Bags

For a first purchase, the Park family leads, and it is the volume engine of the line. The N/S Park Tote goes Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, and the spread inside each size follows material and finish rather than capacity. Small and Medium Park Tote run $1,450 to $1,620, the Park Tote Three takes $1,750 to $2,400, and $2,490 buys the XL Park Tote. Higher up, a The Row tote bag rises sharply: Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Among the top handles, suede carries the steepest premium: India 10.00 sits at $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Elsewhere, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho occupies the value end at $1,420. Shoulder styles cover just as much ground, going from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.

Small Bags, Clutches and the Cheapest Way In

The most affordable row handbags are not stripped-down versions of the expensive ones; they are smaller problems solved with the same care. The collection’s quiet cult object is the 90’s Bag at $1,090, and alongside it the Half Moon is observed at $1,390, with a leather variant seen at $1,690 at one stockist. There is disagreement between sources over Half Moon dimensions, so the official 8 x 13.5 x 2.5 inches should be your reference and slight disagreement elsewhere is to be expected. The Bourse Clutch, $1,590, makes the point about construction at the cheaper end: calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches, Made in Italy on the label. Lower down are the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above it are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.

Price Bands at a Glance

The collection falls into three bands that are accurate enough to shop by, and they hold across every category. The entry band spans roughly $590 to $1,500, and it is where most buyers first meet the brand. The Park totes, most shoulder bags and the better clutches occupy the middle band, roughly $1,550 to $3,500. The top band, roughly $3,600 to $6,900, is where the Margaux family, the India and Agnes top handles and the Marlo totes belong. A single rule applies to all three, since suede consistently carries a premium over calfskin on the same silhouette. Even more straightforward is the second rule, namely that the number in a bag’s name is its width in inches.

Archive Models You Will Only See on Resale

A large part of the label’s reputation rests on bags no longer sold new, and knowing them changes how you read the secondary market. Head the list with the Bindle, a suede shape with raw-cut trims, a knotted detail and an open top reported to have retailed around $1,190, then the Bindle Three, whose padded handle and removable inner pouch are observed near $1,700. The Sofia is a firmly built calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching make up the Devon, a compact structured top handle. At approximately 9 x 12.5 x 5.25 inches, the Camden joins grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets. You will also come across the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which have reliably documented retail figures.

Value, Authentication and Care

Resale performance is unusually strong here, but treat it as observed market behaviour, not investment advice. The Rebag CLAIR 2025 report placed The Row at 97 percent brand-level value retention, the brand’s first appearance in the report’s unicorn tier of 85 percent and above, behind only Telfar, Hermes and Goyard. Model by model the figures go further, with the N/S Park Tote strongest at 146 percent, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Not everything appreciates, though, and canvas, nylon, sisal and seasonal-colour pieces routinely discount, with the strength concentrated in black and neutral calfskin in the signature shapes. If you are looking for The Row for sale second hand needs to know that the brand operates no public authenticity coding, so judgement depends on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care follows the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.